# Brandon Lipman > Brandon Lipman is the founder and CEO of OffDeck (formerly Redwhale), a strategy, growth, RevOps and engineering partner for early and mid-stage tech and AI companies. He is based in Cincinnati, Ohio, and has worked in tech for more than ten years, from top Y Combinator startups to public companies. This is the personal site of Brandon Lipman (brandonrlipman.com, formerly lipmanb.com). The facts below are the canonical, first-party version. The About page, with a source for each fact: https://brandonrlipman.com/about ## Facts - Name: Brandon Lipman (handle: lipmanb) - Role: CEO & Founder, OffDeck (https://offdeck.com/), formerly Redwhale, founded October 2016 - Based in: Cincinnati, Ohio, United States. Previously San Francisco and New York. - Education: Xavier University, entrepreneurship (2012 to 2016, graduated) - Background: grew up in Naples, Florida; born with a cleft lip and cleft palate. Wrote the children's book "My Puzzling Smile" (Lipman Creations) in kindergarten; covered by the Naples Daily News in 2006. Co-founded 3DLT (TechCrunch Disrupt NY Startup Battlefield, 2013). TechCrunch guest columnist and 20VC guest (2015). - Recognition: TechCrunch Disrupt Battlefield alum and TechCrunch contributor; co-founded 3DLT, a 3D printing marketplace (SXSW V2V, TechCrunch Disrupt NY) - Expertise: Growth strategy, Revenue operations, CRM, Outbound sales infrastructure, Marketing automation, Technical SEO, Web analytics, Systems integration, Full-stack software development, AI engineering - Wikidata: https://www.wikidata.org/wiki/Q141903390 - Contact: https://offdeck.com/talk-to-an-expert ## Experience - CEO & Founder, OffDeck (Oct 2016 to present) - Growth consultant, Lovable (Jan 2025 to present) - Growth consultant, Weights (Jan 2025 to present) - CMO, Inspired Instruction (Oct 2024 to present) - Growth consultant and marketing engineering, Health Carousel (Apr 2020 to present) - Growth and marketing advisor, Newark Venture Partners (Sep 2018 to present) - Growth and marketing consultant, Spire Global (Dec 2016 to present) - Growth consultant, Chainlink Labs (May 2021 to Dec 2024) - Growth consultant, Kreller Group (Feb 2020 to Jan 2023) - Growth consultant, Hightouch (Feb 2021 to Aug 2021) ## Profiles (all the same person) - LinkedIn: https://www.linkedin.com/in/lipmanb - X: https://x.com/lipmanb - Wikidata: https://www.wikidata.org/wiki/Q141903390 - Crunchbase: https://www.crunchbase.com/person/brandon-lipman - TechCrunch: https://techcrunch.com/author/brandon-lipman/ - GitHub: https://github.com/brandonlipman - Facebook: https://www.facebook.com/lipmanb - OffDeck: https://offdeck.com/about ## Writing All dispatches: https://brandonrlipman.com/blog - [Planting Roots](https://brandonrlipman.com/planting-roots) (2026-11-06): A new home for this blog, and a small root mark inspired by a wedding gift. On staying grounded while everything moves fast, and being okay with being seen. - [Leading From the Frontlines Means Tightening the Contracts](https://brandonrlipman.com/leading-from-the-frontlines-means-tightening-the-contracts) (2026-05-13): Less prompt wizardry, more contract engineering. Notes on operator surfaces, execution contexts, layered diagnostics, idempotent retries and policy at the edges of AI systems. - [From The Font Lines](https://brandonrlipman.com/from-the-font-lines) (2026-03-26): Why I started writing again, and why this blog is called what it is. I sit with founders when they're flying high, when an engine fails, and when they're not sure they can fly the plane. - [What to Look for When Choosing a Sales Enablement Platform](https://brandonrlipman.com/what-to-look-for-when-choosing-a-sales-enablement-platform) (2024-02-20): Choosing a sales enablement platform is a key decision for your B2B sales team. It’s not just about software; it’s about setting up your team for success. Here’s what to... - [What are the best programming languages to learn for growth hacking?](https://brandonrlipman.com/quora-what-are-the-best-programming-languages-to-learn-for-growth) (2018-01-05): Awesome question! From my experience Python is by far the best programing language for growth marketers. - [What's the ugly side of Silicon Valley and the tech industry culture?](https://brandonrlipman.com/quora-whats-the-ugly-side-of-silicon-valley-and-the-tech-industry) (2018-01-03): I have been in tech for five years now. They have been the best years of my life. - [Is there a list of job titles for targeting ads on Facebook?](https://brandonrlipman.com/quora-is-there-a-list-of-job-titles-for-targeting-ads-on-facebook) (2017-12-30): Over the last year these options have been in flux due to external pressure on targeting options. Currently, as of December 29, 2017 there is a search option where you... - [How does Trello compare to Google Keep for personal task management?](https://brandonrlipman.com/quora-how-does-trello-compare-to-google-keep-for-personal-task) (2017-12-29): This is how I have my Trello design board setup. The key thing I love about Trello is its flexibility. Its so easy to create ad hock columns for small use cases. - [What is the first step in creating an online business strategy?](https://brandonrlipman.com/quora-what-is-the-first-step-in-creating-an-online-business) (2017-12-29): I think the first step depends entirely on the goal. I made this mistake way too many times and now I have learned my lesson. - [What do digital marketing companies do?](https://brandonrlipman.com/quora-what-do-digital-marketing-companies-do) (2017-12-28): The existing answers are the bare minimum. Average agencies do the following: - Post content on the clients site. - Post content on the social media accounts. - Explain... - [I want to start blogging, although I don't have a PC, I just have a smartphone. How should I start?](https://brandonrlipman.com/quora-i-want-to-start-blogging-although-i-dont-have-a-pc-i-just) (2017-12-28): There are two ways you can this. Either use Medium or Wordpress. - [How did you learn growth hacking?](https://brandonrlipman.com/quora-how-did-you-learn-growth-hacking) (2017-12-28): It took me four years, and I am still amazed how much there is to learn. - [The Guide to React Native for the Non-Technical Founder](https://brandonrlipman.com/the-guide-to-react-native-for-the-non-technical-founder) (2017-08-24): There are hundreds of development frameworks. They can get quite confusing to the non-technical founder which often leads the non-technical founder to leave it to the... - [The Best This Week In Startups & Venture Capital](https://brandonrlipman.com/the-best-this-week-in-startups-venture-capital-2016-11-21) (2016-11-21): Happy Monday. I am happy to announce a fresh new look for this publication. Also, in this edition we have a special promotion just for you thanks to the team at The... - [A Few Thoughts on Personal Growth](https://brandonrlipman.com/a-few-thoughts-on-personal-growth) (2016-11-07): Today, I finally regained access to my go-to writing app, Ulysses. It has been a little over six months since I had seen what I had written (since it syncs with iCloud)... - [Is there a tool that can scrape form data (emails and phone numbers) from my site before it's submitted? If yes, when users drop out, can I retarget them?](https://brandonrlipman.com/quora-is-there-a-tool-that-can-scrape-form-data-emails-and-phone) (2016-11-01): Yes, if you are using the premium version of Gravity Forms Wordpress plugin this is a feature. It’s called partial entries. There are a couple other options that require... - [What unconventional books helped you with growth hacking and marketing acquisition 101 strategies?](https://brandonrlipman.com/quora-what-unconventional-books-helped-you-with-growth-hacking-and) (2016-10-31): Love Josh Fechter’s answer. Really great recommendations. There are a couple unconventional books that have really helped shape how I look at marketing and strategy... - [Growth Hacking: How did Padmapper gain traction?](https://brandonrlipman.com/quora-growth-hacking-how-did-padmapper-gain-traction) (2016-10-30): PadMapper does have quite an interesting and thrilling traction story. In February 2016, they were acquired by Zumper. In the acquisition announcement by PadMapper... - [The Best This Week In Startups & Venture Capital](https://brandonrlipman.com/the-best-this-week-in-startups-venture-capital-2016-08-23) (2016-08-23): Happy Tuesday. First off, excited to say that Startups & Venture Capital has grown to over 12,000 subscribers (and is now on its very own domain... - [Being A Generalist & Their Value At A Startup](https://brandonrlipman.com/being-a-generalist-their-value-at-a-startup) (2016-08-01): One thing I have been told time and time again is to “have an area of focus.” While I agree, that for some, having an area of specialization is important I strongly... - [What tools do you use for prelaunch registration?](https://brandonrlipman.com/quora-what-tools-do-you-use-for-prelaunch-registration) (2016-03-13): Great question. There are tons of tools and tactics I use. I really like Waitlisted as it is extremely well created and allows you to create viral invite lists and allow... - [What topics/how much stats do you need to know to be a growth hacker?](https://brandonrlipman.com/quora-what-topics-how-much-stats-do-you-need-to-know-to-be-a) (2016-03-13): I think having a clear understanding statistical concepts is extremely helpful as it gives you an edge. For example being able to know what forces are at play when doing... - [The Complexity of Simplicity](https://brandonrlipman.com/the-complexity-of-simplicity) (2016-02-20): When looking at the best products, founders, and companies, they focus on one thing and they work to perfect it and eliminate any areas of inefficiency. Hindsight will... - [Technology Sometimes Makes Early Adopters Look Like Criminals](https://brandonrlipman.com/technology-sometimes-makes-early-adopters-look-like-criminals) (2016-01-15): I got a COIN for Christmas. It’s a device that stores multiple credit cards, gift cards, or any card with a magnetic strip. The device is literally the size of a credit... - [The Best Stories in Startups & Venture Capital — November 23rd](https://brandonrlipman.com/the-best-stories-in-startups-venture-capital-november-23rd) (2015-11-23): I hope everyone is having a good start to the week. I was thinking what better time to send an email newsletter than when Slack is down. Here are the best posts from the... - [Welcome to Startups & Venture Capital](https://brandonrlipman.com/welcome-to-startups-venture-capital) (2015-10-29): Thank you for following my Medium publication, Startups & Venture Capital. I am amazed by the great response now with over 5,300 subscribers. - [Simple Tips To Tame An Out of Control Project & Cross The Finish Line](https://brandonrlipman.com/simple-tips-to-tame-an-out-of-control-project-cross-the-finish-line) (2015-10-29): Delays and a common problem with development projects. The scope of the project may not be as clearly set from the beginning as it should have been, and project creep... - [Finding A Personal Productivity Maxim](https://brandonrlipman.com/finding-a-personal-productivity-maxim) (2015-10-27): I am constantly trying to find ways to increase my productivity. Most specifically I have found how important it is to define the term productivity. Long term... - [Coming Back To Short Form](https://brandonrlipman.com/coming-back-to-short-form) (2015-10-27): I keep forgetting how much I love short form writing. It’s simple structure is unlike many other forms and lowers the barrier to pushing the publish button. Tumblr is... - [How to Grow the User Base of a Site Started as a GitHub Project](https://brandonrlipman.com/how-to-grow-the-user-base-of-a-site-started-as-a-github-project) (2015-10-08): After looking at your site, I definitely believe that you have something that is extremely valuable and can definitely be popular in tech communities. Yes, your copy... - [I'm looking to purchase a WordPress theme. I've been looking at ThemeForest for 4 hours but it's become a bit overwhelming with all the themes they have to choose from. What are some tips for someone wanting to start a blog/choosing a theme?](https://brandonrlipman.com/quora-im-looking-to-purchase-a-wordpress-theme-ive-been-looking-at) (2015-07-28): I have bought several themes and for the most part found myself disappointed. Recently I bought ThemeCo's X Theme http://Theme.co. Overall I am extremely happy with it... - [13 years old and want to start a business?](https://brandonrlipman.com/quora-13-years-old-and-want-to-start-a-business) (2015-07-20): First off, congrats on wanting to start a business at age 12. That is awesome. Here are some ideas: - [Why did Kevin Rose move from San Francisco to New York City?](https://brandonrlipman.com/quora-why-did-kevin-rose-move-from-san-francisco-to-new-york-city) (2015-07-19): Kevin Rose and Marc Hemeon founded North Technologies. That is where Watchville came out of. Tinny was another app that the team developed which they later shutdown. See... - [How do I do research on which companies to help in europe as growth hacker?](https://brandonrlipman.com/quora-how-do-i-do-research-on-which-companies-to-help-in-europe-as) (2015-07-19): There are two ways to look at this. (1) Find amazing startups that have some funding behind them and are growing quickly or (2) find startups that are struggling with... - [10 Awesome Pitch Decks From The World’s Fastest Growing Startups](https://brandonrlipman.com/10-awesome-pitch-decks-from-the-world-s-fastest-growing-startups) (2015-05-26): All awesome companies start somewhere. Every amazing company started from nothing but a simple idea. Here are ten awesome pitch decks from startups that you probably... - [Mother’s Day Tribute](https://brandonrlipman.com/mothers-day-tribute) (2015-05-10): Today is mother’s day. I wanted to write a little tribute to my mother and tell you about the special relationship I have with her. People debate if their is such a... - [Turning off Tweet to Tumblr Integration](https://brandonrlipman.com/turning-off-tweet-to-tumblr-integration) (2015-05-09): Previously I had an automation setup with IFTTT that pushed all my tweets to Tumblr as posts. I have stopped that. I was thinking, why on earth would anyone want to read... - [Starting To Use Tumblr](https://brandonrlipman.com/starting-to-use-tumblr) (2015-05-08): The last few months I have been trying to write more and improve my writing skills. I have been neglecting Tumblr and seeing it as a secondary place to publish. I am... - [My 8 year old son wants to start a business. What kind of business should he start?](https://brandonrlipman.com/quora-my-8-year-old-son-wants-to-start-a-business-what-kind-of) (2015-04-14): One congratulations on having a son that wants to start a business. That is absolutely fantastic. Yes, your son could sell lemonade or do chores for his neighbors. - [How much funding has HootSuite raised?](https://brandonrlipman.com/quora-how-much-funding-has-hootsuite-raised) (2015-04-07): According to CrunchBase https://www.crunchbase.com HootSuite has raised $284.9 Million dollars. There last reported funding was a Series D round on September 25, 2014 of... - [The Potential Upside To A Technology Bubble](https://brandonrlipman.com/the-potential-upside-to-a-technology-bubble) (2015-04-07): Over the last few months the question keeps being asked by almost everyone in the startup and venture capital community: - [Is there a WordPress theme that looks like Medium?](https://brandonrlipman.com/quora-is-there-a-wordpress-theme-that-looks-like-medium) (2015-03-21): Medium has gotten a lot of things really right. The writing experience is awesome and hard to beat. I use Medium for almost all of my writing. It keeps me from getting... - [My First Week On Meerkat](https://brandonrlipman.com/my-first-week-on-meerkat) (2015-03-11): It has been a little over a week now since I started using Meerkat, the live streaming app that uses the Twitter platform. In the first week I have watched someone: - [Discovering The Beauty of Twitter & Online Communities](https://brandonrlipman.com/discovering-beauty-of-twitter-online-community) (2015-02-26): More and more everyday I am finding the beauty of communities. Between private Slack Groups, Reddit, Hacker News, Product Hunt, and Twitter I have started to find... - [5 Killer Startup & Venture Capital Bloggers](https://brandonrlipman.com/5-killer-startup-venture-capital-bloggers) (2015-02-20): Everything about starting marketing, growing, and funding companies gets me fired up. It’s my passion, career, and hobby. So it’s only natural for me to spend a majority... - [5 Martin Luther King Jr. Quotes](https://brandonrlipman.com/5-martin-luther-king-jr-quotes) (2015-01-19): 2014 was a transformative year for our society. The African-American community has undergone much injustice. We have seen how events such as the shooting of Michael...