Operator at heart. In the room with founders, every day.
I'm Brandon Lipman, founder and CEO of OffDeck. We work alongside early and mid-stage tech and AI companies on strategy, growth, RevOps and engineering. Here I write about what I see from the field: the systems underneath, the calls behind the growth, and the days when the fuel runs low.
Dispatches
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Planting Roots
A new home for this blog, and a small root mark inspired by a wedding gift. On staying grounded while everything moves fast, and being okay with being seen.
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Leading From the Frontlines Means Tightening the Contracts
Less prompt wizardry, more contract engineering. Notes on operator surfaces, execution contexts, layered diagnostics, idempotent retries and policy at the edges of AI systems.
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From The Font Lines
Why I started writing again, and why this blog is called what it is. I sit with founders when they're flying high, when an engine fails, and when they're not sure they can fly the plane.
Where I've done the work
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Oct 2016 – Present
CEO & Founder
Founded as Redwhale. Strategy, growth, RevOps and engineering for early and mid-stage tech and AI companies.
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Jan 2025 – Present
Growth consultant
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Jan 2025 – Present
Weights
Growth consultant
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Oct 2024 – Present
Inspired Instruction
CMO
Sales and marketing lead, consultant, 2019 to 2024.
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Apr 2020 – Present
Growth consultant and marketing engineering
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Sep 2018 – Present
Newark Venture Partners
Growth and marketing advisor
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Dec 2016 – Present
Growth and marketing consultant
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May 2021 – Dec 2024
Growth consultant
Second person on the growth team. Set up enterprise-wide analytics and the first marketing automation system.
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Feb 2020 – Jan 2023
Kreller Group
Growth consultant
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Feb 2021 – Aug 2021
Growth consultant
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Apr 2015 – Apr 2018
Guest columnist
Guest columns profiling startups, reviewing new internet products and covering tech news. First column: The Potential Upside To A Technology Bubble (7 April 2015).
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Jun 2016 – Oct 2016
Summer engagement, platform and content
New York. Platform and content work at the venture firm, including RRE's Talent Playbook.
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Apr 2015 – Jun 2015
Pinshape
Content marketing consultant
3D printing marketplace (500 Startups Batch 9, later acquired by Formlabs). Wrote a 36-page content and guest-post plan built on an analysis of 60,000+ tech media headlines.
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Jul 2014 – Feb 2015
The Global App Summit
Director of sponsorships
Technology conference held in Dubai.
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Nov 2012 – May 2014
3DLT
Co-founder
Cincinnati marketplace for physical and digital 3D printed products. TechCrunch Disrupt NY Startup Battlefield and SXSW V2V.
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Jun 2012 – Jul 2012
Obama for America
Summer fellow organizer
Mason, Ohio.
I'm on the field. I still work every day in the weeds of the systems, not directing from arm's length.
OffDeck is the modern partner for building enduring companies.
Most growth problems turn out to be systems problems. The fix is usually fewer tools, cleaner data and a team that understands how the pieces connect. You work directly with me and the senior people doing the work, and everything we build is documented so your team can own it.
- RevOpsCRM, revenue operations and outbound infrastructure
- WebWebsites, technical SEO and the analytics behind them
- BuildIntegrations, full-stack builds and the reporting that ties them together
