About Cincinnati, OH · 39.10° N, 84.51° W Facts checked 6 Nov 2026

About Brandon Lipman.

I'm Brandon Lipman, founder and CEO of OffDeck (formerly Redwhale). We're a strategy, growth, RevOps and engineering partner for early and mid-stage tech and AI companies. I live in Cincinnati, Ohio, and I've worked in tech for more than ten years, from top Y Combinator startups to public companies.

At a glance · with sources

The short version, and where to check it

Facts
Name
Brandon Lipman. Online as lipmanb.
LinkedInXWikidata
Company
OffDeck (OffDeck LLC), formerly Redwhale. Founded October 2016. Based in Cincinnati and New York.
LinkedInCrunchbaseWikidata
Based in
Cincinnati, Ohio, United States
LinkedInWikidata
Grew up in
Naples, Florida
Naples Daily News 2006
Lived in
San Francisco and New York, before coming home to Cincinnati
No. 046No. 044
In tech
More than ten years, from top Y Combinator startups to public companies
No. 046LinkedInCrunchbase
Education
Xavier University, entrepreneurship. Graduated 2016 (2012 to 2016).
Wikidataoffdeck.comCrunchbase
Born with
A cleft lip and cleft palate
No. 011Naples Daily News 2006
Book
My Puzzling Smile (Lipman Creations), a children's book about growing up with a cleft lip and palate. Written in kindergarten, in print by seventh grade.
Naples Daily News 2006Cleft AdvocateCrunchbase
Recognition, early
Disney Dreamers & Doers (2002). Procter & Gamble funding for the books (around 2012).
GitHub
Clefts United
Founded in 2008 to get the books to cleft-affected families
GitHub
Co-founded
3DLT, a Cincinnati 3D printing marketplace, Nov 2012 to 2013. Second co-founder, brought on by Pablo Arellano Jr. at the start. Launched in Startup Battlefield at TechCrunch Disrupt NY on 30 April 2013; also SXSW V2V.
CrunchbaseTechCrunch 2013The Twenty Minute VC 2015
Writing
TechCrunch guest column (2015). Ran the Medium publication Startups & Venture Capital, 5,300+ subscribers.
TechCrunch 2015TechCrunchNo. 021
Website
brandonrlipman.com (formerly lipmanb.com)
Wikidata
Background

How I got here

The story

I grew up in Naples, Florida, and I was born with a cleft lip and cleft palate.

I had several surgeries in my first two years to repair my lip and palate. In kindergarten, with my mom's help, I wrote My Puzzling Smile, a children's book that explained to my classmates why I looked different, and that being different is okay. In 2002 Disney named me one of its Dreamers & Doers. Lipman Creations published it, alongside my mom Karen's own book for parents, Don't Despair, Cleft Repair!, which I wrote about in 2015. By seventh grade I was doing book signings, and the Naples Daily News wrote about it. I gave a copy to every kid in my class each year, and the books made it to hospital waiting rooms as far away as Beijing and Australia. In 2008 I started Clefts United to keep them going out to families, and around 2012 Procter & Gamble funding helped us reach more of them.

I studied entrepreneurship at Xavier University in Cincinnati from 2012 and graduated in 2016. In Nov 2012, my first year, Pablo Arellano Jr. brought me on as 3DLT's second co-founder. It was a 3D printing marketplace, and on 30 April 2013 it launched in Startup Battlefield at TechCrunch Disrupt NY. It also went to SXSW V2V. In 2015 I wrote a guest column for TechCrunch and talked it through on 20VC, and I ran a Medium publication, Startups & Venture Capital, that grew past 5,300 subscribers. That older writing now lives here as the first entries in Dispatches.

In October 2016 I started Redwhale, the company that is now OffDeck. Through it I've worked with Lovable, Weights, Inspired Instruction, Health Carousel, Newark Venture Partners and Spire Global, among others. At Chainlink Labs, from 2021 to 2024, I was the second person on the growth team. The full record is below.

The thread through all of it: I'm on the field. I still work every day in the weeds of the systems, not directing from arm's length.

OffDeck · since 2016

The modern partner for building enduring companies.

The company

OffDeck (OffDeck LLC) is a strategy, growth, RevOps and engineering partner for early and mid-stage tech and AI companies. I founded it as Redwhale in October 2016. It isn't VC-backed, on purpose. Most growth problems turn out to be systems problems, so the work is usually fewer tools, cleaner data and a team that understands how the pieces connect. Clients work directly with me and the senior people doing the work.

  • RevOpsCRM, revenue operations and outbound infrastructure
  • WebWebsites, technical SEO and the analytics behind them
  • BuildIntegrations, full-stack builds and the reporting that ties them together
Record · 10+ years

Where I've done the work

Roles
  • OffDeck

    CEO & Founder

    Founded as Redwhale. Strategy, growth, RevOps and engineering for early and mid-stage tech and AI companies.

    Oct 2016 – Present
  • Lovable

    Growth consultant

    Jan 2025 – Present
  • Weights

    Growth consultant

    Jan 2025 – Present
  • Inspired Instruction

    CMO

    Sales and marketing lead, consultant, 2019 to 2024.

    Oct 2024 – Present
  • Health Carousel

    Growth consultant and marketing engineering

    Apr 2020 – Present
  • Newark Venture Partners

    Growth and marketing advisor

    Sep 2018 – Present
  • Spire Global

    Growth and marketing consultant

    Dec 2016 – Present
  • Chainlink Labs

    Growth consultant

    Second person on the growth team. Set up enterprise-wide analytics and the first marketing automation system.

    May 2021 – Dec 2024
  • Kreller Group

    Growth consultant

    Feb 2020 – Jan 2023
  • Hightouch

    Growth consultant

    Feb 2021 – Aug 2021
TechCrunchTechCrunch Disrupt Battlefield alum and TechCrunch contributor
3DLTCo-founded 3DLT, a 3D printing marketplace (SXSW V2V, TechCrunch Disrupt NY)
EducationStudied entrepreneurship at Xavier University
Growth strategyRevenue operationsCRMOutbound sales infrastructureMarketing automationTechnical SEOWeb analyticsSystems integrationFull-stack software developmentAI engineering
Home · 39.10° N, 84.51° W

Cincinnati, Ohio

Roots

I lived in San Francisco, then New York, and now I'm home in Cincinnati. I still love the New York tech scene and stay close to it, and OffDeck works with companies wherever they are.

I recently married Maria. Her wedding gift to me was a tree from Rookwood Pottery, which has been making pottery in Cincinnati since 1880. That tree is where the root mark on this site comes from. I wrote about it in Planting Roots.

Press and mentions · oldest first

Where others have written about the work

Coverage
For press and citations

Short bio

Third person

Brandon Lipman is the founder and CEO of OffDeck (formerly Redwhale), a strategy, growth, RevOps and engineering partner for early and mid-stage tech and AI companies. He is based in Cincinnati, Ohio, and has worked in tech for more than ten years, from top Y Combinator startups to public companies.

Machine-readable: llms.txt · Wikidata · schema.org Person on every page